Propilist

UX/UI Design

Product Strategy

SaaS Architecture

Branding

Overiew

Propilist is a purpose-built SaaS platform I founded to help real estate agencies streamline operations, increase sales efficiency, and track performance with clarity. Designed for scalability and simplicity, it replaces bloated CRM systems with a focused tool that centralizes lead management, sales tracking, and team insights — all in one intuitive interface.

SaaS

Industry

2025

Year

Founder

Role & Responsibility

Problem

Real estate agencies were overwhelmed by disjointed tools — spreadsheets, WhatsApp, outdated CRMs — leading to lost leads, untracked deals, and a lack of accountability.
Without a centralized system, managing teams and scaling sales became messy, slow, and frustrating.

Solution

Propilist was designed as an all-in-one sales engine for agencies — replacing scattered workflows with clear, structured systems.

Lead Management Dashboard: Track every deal from lead to close, with smart assignment features
Team Performance Analytics: Gain real-time insights into agent productivity
Marketer Dashboard: Let external marketers drive leads via custom referral links
Commission & Finance Tracker: Simplify earnings, track payouts
Role-Based UX: Personalized dashboards for agents, admins, and marketers

Results

Our product improvements led to measurable impact:

✅ +40% user retention
✅ Significant drop in bounce rates
✅ Faster team onboarding and smoother deal flow

Propilist became the operational core of real estate teams — helping them sell smarter and scale faster.

NEXT PROJECT.

Passtick